I can’t decide if I think this guy is awesome or just benefiting from a gall that comes naturally to him (and the culture’s obsession with gimmicky quirks, myself included). It’s no surprise to me that IKEA is down with the bloggy performance art. “Weird” shit like this that’s been authentically “created” outside of the marketing department’s conference room is dreamy for major brands. I do have to give this dude credit, though- I sure don’t have the confidence to pull that off.
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